Tips & Tricks

Image Credit: Fall Lookbook Via Emily Mason CC

When we were first starting out, we made a lot of mistakes, like most people do. The administration team at Bello Couture Boutique compiled a list of the mistakes we made and any advice we could share to help others avoid them.

  • Focused on designing a website that was easy to navigate for desktop users, neglecting mobile users.
    • Since we were designing the website on a computer, it made sense to make sure everything was aesthetic and easy to navigate while we were looking at it. However, we didn’t think about what it would look like on a phone until we were ready to launch. Always be sure to optimize the Shopify theme for both desktop users and mobile users. After all, according to an article from Do Drop Shippings, in 2021, mobile users made up 72.9% of total e-commerce sales!
  • Didn’t take our own photos!
    • When we were first starting out, we were just using the stock photos from our vendors. This made our website look chaotic and like there was nothing to set it apart from every other online boutique. As we were designing the website, we were hating how the photos were looking! We quickly scheduled a photoshoot with some of the girls that work at the store to take and edit our own photos. This gave us the freedom to completely customize the look of our website and what images we wanted to share on social media.
  • Not paying attention to abandoned checkouts!
    • One incredible feature Shopify has is to tell you statistics about abandoned checkouts. Do Drop Shopping shared this graphic displaying the stages of an e-commerce purchase funnel. In the e-commerce purchase funnel, the people who have almost completed their purchase, the “warm” or “hot” audiences are the easiest to convert. To retarget the audience, it is suggested to utilize email marketing or SMS marketing to recover abandoned carts. Shopify has an excellent feature to help get that set up.
Image Credit: Do Drop Shipping by Patryk CC
  • Not having standard Shopify Pages
    • When we were first starting out, we weren’t sure what pages we needed to include. We knew we wanted to feature our clothes, accessories, and lookbooks, but we didn’t know what else we needed. Luckily Shopify has some standard pages they suggest, like a refund policy, a shipping policy, and the FAQ page. Having these pages gives the customer peace of mind since they are shopping online, they want to know they can trust your business if they have to enter their payment information or want to return their items, should they not work for them.
  • Make sure you are optimizing your Shopify Pages
    • Conversion rates are essential to a business that wants to be successful online. Optimization is a way to generate extra revenue without spending more on advertising. On average, one order was approximately $40 and we had about 10,000 visitors per month. By increasing our conversion rate from 2% to 3% we increased our revenue from $8,000 to $12,000 per month! Shopify calculates the conversion rate for each store by taking the total number of visitors and dividing it by the total number of purchases from the same time period, then multiply it by 100 to get the percentage.
      • Here are some tips to increase your conversion rate on Shopify!
        • Use custom product images
          • Invest in a photographer to make sure your products are being portrayed as best as they can. This will also set your site apart from competitors!
        • Add intriguing videos to your website!
          • For us, when we were shooting the pieces for product photos, we also shot b-roll. After, we edited it together to make a video! This is a fun and different way for us to show customers new collections.
Video Credit: Spring Capsule Collection Via Emily Mason CC
  • Make sure shipping information is clearly displayed!
    • One mistake we ran into in the beginning is not having a clear enough description for our shipping procedures. We made sure to communicate on our checkout page that shipping can take 5-10 business days. However, we also offer a local pickup option for customers in the area. If they select this option, they will get a notification when their order is all packed up and ready for them to come pick up! If your shipping procedures are not clearly displayed, customers might assume your small business works as fast as Amazon, and will expect their package tomorrow. When they don’t get their package the next day, you will receive an email. In order to avoid this all together, clearly share your shipping procedures!
  • Double check your product’s stock count in Shopify.
    • There is a setting within each product that says “continue selling when out of stock,” make sure you have that box unchecked so you don’t accidentally sell something that you don’t have anymore!